Portfolio

GamerSpeak’s Projects and Case Studies

About GamerSpeak

After launching a strategy guide website for Game of War in 2014 that reached 80,000 users in six months, Chad Kihm (CEO and Co-Founder) realized that players desperately wanted strategy guides for how to play a game, especially the newest generation of P2W games that they invested lots of money into. These guides attracted the highest spending players, those whose feedback was critical to the developers success. Chad then sought out partnerships with game developers to connect them with valuable, direct feedback from their players.

The initial partnerships were a huge success, so Chad Kihm officially created GamerSpeak with Co-Founder, Matt Ortiz, in 2015. GamerSpeak went on to build more player-focused communities that generated authentic, actionable feedback for many other gaming titles, seven of which have earned over $1B in revenue.

In the Fall of 2021, GamerSpeak was acquired by Netmarble F&C Inc., which opened the doors for GamerSpeak to explore new opportunities within not only the gaming industry but also the metaverse and blockchain ecosystems.

At the end of 2021, GamerSpeak raised $700K to build a highly competitive web3 gaming guild. During this time, GamerSpeak created partnerships with pioneer platforms in web3 gaming such as BreederDAO and Blockchain Space and made over $400K of investments in leading web3 games such as Big Time, Star Atlas, Delysium, and Undead Blocks.

As GamerSpeak continued its journey as a Top 20 global guild, it was quickly noticed that the most desirable gaming assets were too expensive. This deterred GamerSpeak from investing in those assets and prevented them from diversifying their portfolio across more exciting games. More importantly, these high costs prevented millions of individuals from being able to invest and participate in these games, which led GamerSpeak to research and build their new platform, MyMetaFi.

MyMetaFi is a platform that allows everyone to invest in, co-own, manage, and utilize NFTs. After a period of research, GamerSpeak found that current fractional NFT platforms allow users to buy fractional ownership in these valuable NFTs, but once fractionalized, no one could rent or play with the assets. Thus, GamerSpeak began to create MyMetafi, which will enable fractional NFTs to be lended, licensed, or accessed by owners and others.

Currently, GamerSpeak is actively developing this new platform. For more information, feel free to reference the site: https://www.mymetafi.io/ and follow GamerSpeak’s Twitter at https://twitter.com/MyMetaFi.

GamerSpeak Guild

Overview:

GamerSpeak created GamerSpeak Guild in January 2022 to utilize our experience of building positive communities, recruiting top players, and mastering game strategy to help gamers from around the world build financial independence and knowledge. Blockchain games require huge upfront investments to unlock the best opportunities. We wanted to provide these opportunities to people around the world.

Results:

GamerSpeak Guild was a Top 20 guild in the world. We were able to provide opportunities for over 300 scholars to play competitively and earn an income within Axie Infinity. We had multiple scholars within the Top 100 leaderboards during four consecutive seasons of Axie Infinity/ Origin, and even a scholar who placed #1 during the Season 20 offseason.
Unfortunately, due to the current state of the crypto market and the blockchain gaming industry, GamerSpeak Guild closed down operations indefinitely in October 2022.

Grand Cross W
Beta Testing

Overview:

Grand Cross W is Netmarble HQ’s new, upcoming strategy game. Netmarble HQ requested for GamerSpeak to participate in their open beta test and provide actionable feedback on the game’s direction and performance. GamerSpeak enlisted their team of veteran 4x strategy Gamefluencers to play and test the game.

Client: Netmarble HQ

Services Requested:

Actionable user feedback regarding the game’s directions
Bug reports and game performance feedback
Game community marketing
In-depth survey completion regarding the overall game quality and player recommendations

Results:

GamerSpeak successfully participated in the game’s 10-day open beta test and presented quality player recommendations that were compiled and presented to Netmarble HQ.

Travel Crush

Overview:

BebopBee Inc. established a partnership with GamerSpeak to build a community of gamers for their new Match 3 Game, Travel Crush. GamerSpeak’s focus was building a community around players who enjoyed sharing stories of traveling, cultural experiences, and different foods and drinks from around the world. Additionally, GamerSpeak created a strategy guide website where the Gamefluencers provided in-depth, informational content about the game.

Client: BebopBee Inc.

Results:

Designed and maintained a Travel Crush strategy guide website and provided tips and tricks on game progression.
Built and moderated Travel Crush Discord Server.
Provided Moderation for Facebook community and suggested new methods of engaging with members.

Paragon: The Overprime

Overview

Netmarble F&C Inc. created a new, official Discord server for their new game Overprime, an Action TPS MOBA, which is currently in development. Overprime has a passionate, dedicated player base; however, they were having difficulty finding trusted, reliable moderators who were experienced in conflict mediation and community moderation.

Netmarble approached GamerSpeak for help with moderating the new Discord to create a healthy, welcoming environment for all players as they prepare for launch.

GamerSpeak entrusted their experienced Gamefluencers to help set new expectations for server behavior and reinforce server rules. GamerSpeak also implemented a new moderation bot to assist with moderation efforts and solve the technical issues that occurred with the original bot. Since then, the official Discord, which had been renamed to Paragon: The Overprime, has grown to over 20,000 members and has continued to actively increase membership daily.

Client: Netmarble F&C, Inc.

Services Requested:

24-hour Discord Moderation coverage
Bi-Weekly Reporting regarding server health and violation documentation
Discord Moderation bot setup

Results:

Immediately set a visible standard of moderation in the new Discord server and established an expectation of proper rule enforcement.
Implemented YAGPDB Moderation bot properly into the server to assist moderation efforts.
Submitted bi-weekly reports about the health of the Discord server and other moderator activities.
The Discord server currently holds over 20,000 members and has maintained a healthy community environment.

The Seven Deadly Sins: Grand Cross

Overview:

The Seven Deadly Sins: Grand Cross is a mobile game based on the hugely successful anime series. The game launched on February 27th, 2020 globally after having hit #1 in Japan and Korea in 2019.

The global launch was also tremendously successful, reaching a peak of 3.5MM DAU and daily revenue of ~$750k.

There was rapid adoption of the game, but there were no player-created strategy guides even three months after launch.

GamerSpeak’s goal was to create and launch a Fandom Wiki site with in-depth strategy guides.

Client: Netmarble F&C, Inc.

Services Requested:

Creation and launch of the Fandom Wiki site
In-depth game strategy guides written by experienced, knowledgeable players
Content Marketing in various designated social platforms and communities

Results:

225 unique pages of strategy guide content were published in the first 45 days.
Strategy guide content localized into five different languages.
Over 1 Million Page Views in the first 9 months.

Post-Project Launch:

GamerSpeak continues to create and update high-quality, in-depth strategy and hero guides for the Fandom Wiki. There are now over 800 unique pages of strategy guide content hosted on the site.
The site has now gathered over 10 Million Lifetime Views and a peak daily view count of 54,870 views and continues to grow over time

Rise of Firstborn

Overview

Rise of Firstborn (Formerly Iron Throne) is a 4x mobile game that has maintained steady retention and revenue in a very competitive hardcore genre. The game launched globally on June 7th, 2018.

Netmarble F&C (formerly “4PLAT Inc.”) came to GamerSpeak two months before they were going to launch their first 4x title, Iron Throne: The Firstborn. They were coming in late to a highly competitive market of 4x games from the likes of MZ, FunPlus, Tap4Fun, and Elex.

To ensure they could get an edge on all those other games, they hired GamerSpeak one and half years before the global launch to write up extensive breakdowns for all other top 4x games in the market. GamerSpeak highlighted the latest and greatest features from each game that monetized successfully, as well as the core elements that made the most successful 4x games fun. Later on, GamerSpeak created detailed, quality strategy guides for Rise of Firstborn as well.

Client: Netmarble F&C Inc.

Services Requested:

Detailed, timely sentiment reports with actionable recommendations
Engaging strategy guides covering all components of the game
A professional community hub website
LINE App community creation and management
Urgent bug and urgent sentiment reporting

Results:

Increased Monthly Revenue by 30% ($300k/mo) and Retention by 30%.
An incredible community hub with 50+ strategy guides that cover all verticals of the game and are updated monthly.
Within one month, the website was generating 500 page views/day, and after 2 years the site has had over 150,000 page views.
Line room with 500 Superuser players looking to improve their game by using the latest strategies and new features.

GamerSpeak continued to work closely with the Rise of Firstborn team, providing helpful, actionable recommendations and quality gameplay articles until Kixeye acquired the game in July 2022.

Machine Zone

Overview:

Machine Zone partnered with GamerSpeak for four of their game titles: Game of War, Mobile Strike, World War Rising, and Final Fantasy XV: A New Empire. This partnership ties closely with the creation of GamerSpeak in 2015, when Chad Kihm, GamerSpeak CEO, started creating strategy guides for Game of War. Chad went on to establish an official working relationship with MZ, which has since continued through 2022.

Services Requested:

Strategy game website creation and maintenance
In-depth, engaging strategy guides written by experienced, knowledgeable Gamefluencers
Detailed sentiment reports with actionable recommendations and authentic player feedback
LINE App community creation and management
Immediate urgent bug and urgent sentiment report escalation
Consulting meetings for strategy and design discussions
Discord community management in tandem with MZ Community Managers
Quality Assurance testing and release feedback for FFXV:ANE

Results:

Over 2000 recommendations were implemented across the various games from sentiment reports, urgent reporting, release feedback, and community management.
Website page views:
- Game of War (2014 to 2022)
  - Over 17 Million Page Views
  - Over 3 Million New Users
- Final Fantasy X: A New Empire (2017 to 2022)
  - Over 6.9 Million Page Views
  - 848k New Users
- World War Rising (2018 to 2022)
  - Over 1 Million Page Views
  - 105K New Users
- Mobile Strike (2019 to 2022)
  - 181K Page views
  - 44K New Users

Lineage 2 Revolution

Overview:

Netmarble requested GamerSpeak to create and maintain a website and provide community services for their MMORPG, Lineage 2: Revolution. The goal of the website was to provide prompt, detailed game guides to help players progress in the game, learn their characters, and improve their engagement within the game. GamerSpeak provided authentic, actional player feedback and recommendations for the developers to keep in touch with the player base and improve the game.

Client: Netmarble

Services Requested:

Long-form, in-depth game guides for new and updated content releases
Weekly sentiment report with player feedback and actionable recommendations
VIP and Influencer relationship management
Monthly community event management and engagement
Content Marketing across various social platforms and communities
Web tool redesigns and updates for player use
Immediate urgent bug and urgent sentiment report escalation
Consulting meetings for strategy and game discussions

Results:

Lifetime increase in engagement of 25% or 195k hours
Reached 1.3M page views and 236k new users within 6 months

Game of War

Case Study:

Since 2014, GamerSpeak has contributed to the success of the longest active mobile gaming MMO title in the world.

With Real Tips, players are taught how to adapt to the constantly changing meta of Game of War.

The first community GamerSpeak ever built is GameofWarRealTips.com, a site we built to develop guides and strategies for a wildly popular game with a deep strategy. Since then, GameofWarRealTips.com (RealTips) has become the leading, most trusted site in the Game of War community. RealTips has helped moderate and end the largest boycotts to be organized since 2014...

Read the entire case study

FFXH:ANEHUB

Case Study:

Read the entire case study

Summoners War

Overview:

In 2015, GamerSpeak purchased the Summoners War strategy guide site after noticing that it was a substantial, well-founded site in the mobile gaming market with a lot of growth potential. GamerSpeak proceeded to upgrade and create new, high-quality content for the site over the next 5 years.

Results:

Over the years, the site gathered over 133.3 Million Page Views and over 12 Million New Users as a direct result of the team’s improvements and efforts.

Portfolio

GamerSpeak’s Projects and Case Studies

MyMetaFi

GamerSpeak Guild

Grand Cross W Beta Testing

Travel Crush

Paragon: The Overprime

The Seven Deadly Sins: Grand Cross

Rise of Firstborn (Formerly Iron Throne)

Machine Zone

Lineage 2 Revolution

Summoners War

About GamerSpeak

GamerSpeak Guild

Overview:

Results:

Grand Cross WBeta Testing

Overview:

Client: Netmarble HQ

Services Requested:

Results:

Travel Crush

Overview:

Client: BebopBee Inc.

Results:

Paragon: The Overprime

Overview

Client: Netmarble F&C, Inc.

Services Requested:

Results:

The Seven Deadly Sins: Grand Cross

Overview:

Client: Netmarble F&C, Inc.

Services Requested:

Results:

Post-Project Launch:

Rise of Firstborn

Overview

Client: Netmarble F&C Inc.

Services Requested:

Results:

Machine Zone

Overview:

Services Requested:

Results:

Lineage 2 Revolution

Overview:

Client: Netmarble

Services Requested:

Results:

Game of War

Case Study:

FFXH:ANEHUB

Case Study:

Summoners War

Overview:

Results:

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Grand Cross W
Beta Testing