We Help Game Publishers & Developers
Increase their Retention and revenue up to 30% in 6 Months or Less With SUPERUSER-LED COMMUNITY MANAGEMENT

15-20% ($45k - $60k/mo) of Revenue From GamerSpeak's Sentiment System
and Stabilized ARPDAU in 6 Months

"We attribute around 15-20% ($45k-$60k/mo) of our revenue to GamerSpeak’s customer feedback loop and community insights.

In addition to contributing to our revenue, GamerSpeak reliably delivers results, which is really important for us. Many services deliver strong performance during the first one or two months, but their quality always drops off. Games like ours are very long term with a 1-3+ year life cycle and change a lot.

We need stable and high-quality results that stick because that stabilizes our revenue and ARPDAU. GamerSpeak’s insights are a significant reason we see those stable revenue and ARPDAU numbers and that is why we keep working with them.

GamerSpeak also really knows our players. We have different kinds of players - top players, middle players, and entry-level players and it’s hard to get authentic insights from all of them. The GamerSpeak reports and comments cover all of those players, especially the middle and top players. We can reliably gather information and user sentiment from GamerSpeak for our weekly, monthly, and yearly plans."

Jihyun Seo

Head of Global Business Strategy, Netmarble F&C

Strategic Recommendations

GamerSpeak delivers actionable recommendations based on authentic player sentiment on all elements of the game, including: in-app purchases, events, UI, meta balancing, customer support, outdated features, etc. Our clients implemented 630+ of our strategic recommendations in their games in 2020 alone.

Our Clients

GamerSpeak's sentiment system has helped 7 of our clients increase their games to over $1 Billion in revenue.

Increased Monthly Revenue +30% ($90k/mo) & Retention +30% for Iron Throne: Kingdoms in 6 Months

The reason we work with GamerSpeak is in its name already. Any developer, especially mobile game developers, should be interested to hear what users have to say about their game, what they feel about it, all kinds of users, all power levels, different backgrounds, spending levels. The voices of all these diverse players is important to know for any game developer.

GamerSpeak’s insights into our users contributes about 30% ($90,000/mo) of our revenue  and retention.

We are a Korean company, and we can guess what our North American users feel, but it’s better to hear it first hand. GamerSpeak’s community insights are very different from the insights we gather. The perspective they deliver with their sentiment reporting allows us to know what our players are really thinking and that is very important to us.

There is a huge difference between internal and external sentiment reports. When we look at sentiment we look at it through the eyes of users and developers and it’s always different in some way from the POV of a developer and user. It is important for us as developers to look at the game through the eyes of users - someone else who is not us. GamerSpeak’s reporting gives us that authentic user perspective, so we have a complete picture.

One of the biggest benefits of working with GamerSpeak is the community hub website and chat room they create and maintain for our game. The guides on the website help the players a lot and the sentiment reports GamerSpeak sends us from the chat room improve our game.

Our game design team uses GamerSpeak’s sentiment reports for certain events, game mechanics, and the interface. It saves us a lot of time on testing. For example, if we are considering some change, GamerSpeak will tell us how the community will react to that - and we might end up saying “Oh, well then we probably won’t do that” and we will save a lot of time that could have been spent on an idea. GamerSpeak bug reports also save us time because they send them very quickly and have the exact information we need, including screenshots a lot of times, that make it so we don’t have to do all the testing and searching ourselves to fix the bug.

Finally, because GamerSpeak’s work helps meet our business goals, it directly affects my personal job satisfaction and personal happiness.

Youngjun Hong

Producer, Netmarble F&C

Challenge
  • Limited knowledge of what top players are interested in. Conflicting internal opinions.
  • Unreliable quality and short-term results from third-party service providers
  • No existing strategy guides. Players are unsure how much of the game works, and are not confident with their purchases.
Result
  • Players insights that led to better game design and accounts for 15-30% ($150,000-$300,000+/mo) of Revenue and 30% Retention
  • 2.5+ year life-cycle support with consistently high-quality results
  • 50+ strategy guides that cover all verticals of the game and are updated monthly
Time Frame
4-6 Months
Site: Iron Throne Elite
Game: Iron Throne: Kingdoms
Client: Netmarble F&C

 Iron Throne: Kingdoms is a 4x mobile game that has maintained steady retention and revenue in a very competitive hardcore genre. The game launched globally on June 7th, 2018.

As of August 2020, the game maintains 60,000 DAU and daily revenue of $33,000, with 15-30% of that revenue and ARPDAU attributed to GamerSpeak’s services.

Netmarble F&C (formerly “4PLAT Inc.”) came to GamerSpeak two months before they were going to launch their first 4x title, Iron Throne: Kingdoms. They were coming in late to an extremely competitive market of 4x games from the likes MZ, Funplus, Tap4Fun, and Elex.

To make sure they could get an edge on all those other games, they hired GamerSpeak one and half years before global launch to write up extensive breakdowns for all other top 4x games in the market. We highlighted the latest and greatest features from each game that monetized successfully, as well as the core elements that made the most successful 4x games fun.

Then, when the game was in soft launch, GamerSpeak recruited 15 influential VIP players from various 4x games who were interested in playing the first 3-dimensional 4x game to come on the market. The playtest lasted two weeks, with an average playtime of 40 hours per player, and included an extensive survey that covered every vertical and monetization feature in the game. Based on the recommendations of those VIPs, NM F&C implemented over 15 major changes into Iron Throne. One of the most successful implementations was the recommendation to incorporate layers of VIP customer support that were very clear to the player how they could earn it. This differentiation retained many VIP players who came from other games that were unclear about how to get high-quality customer support or didn’t offer it altogether.

Finally, as a late entrant into the genre, Netmarble F&C knew they needed a solid community to stand out amongst their peers. Their only competition that had up-to-date strategy guides and a very active third-party community was MZ (a GamerSpeak client). As such, they partnered with GamerSpeak to provide all of the same services.

Iron Throne developers were able to carve out a strong niche within the genre by being incredibly talented, creative, and fearless with their game design.

 Services Requested

  1. Detailed authentic sentiment reports
  2. Engaging strategy guides
  3. A professional community hub website 
  4. Line App community creation and management
  5. Urgent bug and urgent sentiment reporting

Solution

GamerSpeak created long-form, in-depth, and high-quality strategy guides for Iron Throne using a professionally customized WordPress site.

The key objectives for the content were:

  • Deliver accurate and filtered general sentiment from the community to all departments at Netmarble F&C
  • Recommend specific improvements to existing gameplay
  • Assist the Netmarble F&C team to proactively avoid negative sentiment by vetting new features before launch
  • Content covering general info on ALL the components of the game: all heroes, troops, gameplay styles, buildings, PVP, PvE, equipment, etc
  • Accurately teach players the value and effect of new content, to increase the pace of adoption and thus monetization

Results

Currently, Netmarble F&C attributes up to 30% of their revenue and retention of Iron Throne: Kingdoms to GamerSpeak services.

At the beginning of the project, GamerSpeak GamerSpeak launched a custom community website with 16 beginner to intermediate level strategy guides for Iron Throne: Kingdom in four weeks. Within one month, the website was generating 500 page views/day, and after 2 years the site has had over 150,000 page views.

Additionally, GamerSpeak built up a massive Line room with 500 superuser players looking to improve their game by using the latest strategies and new features. Many of those 500 are VIP players spending over $1,000/mo. At the time of this case study, GamerSpeak manages two Line rooms with 750 daily active users.

From the authentic conversation in those rooms, GamerSpeak’s team of Gamefluencers (top players in the game who help us run the community) take detailed notes of player sentiment. They often promote deep conversations on certain topics to provide maximum fidelity to the developer and to uncover actionable recommendations the developers can use to make future improvements. At the time of this case study, an average of seven recommendations are implemented per month in Iron Throne.

Conclusion

Detailed authentic sentiment reporting and high-quality recommendations from GamerSpeak meaningfully increased revenue and retention by 30%, and stabilized LTV and engagement for “Iron Throne: Kingdoms”. This was possible because of the insights from our deep understanding of Iron Throne’s player’s at all levels, and our services to create strategy guides, a community hub, and a feedback loop.

GamerSpeak can increase revenue and retention up to 30% in 6 months or less for your game. Book your free video consultation call on the calendar below to get started.

 

Published 225 Unique Pages of Strategy Guides in 45 Days

The Seven Deadly Sins: Grand Cross is a mobile game based on the hugely successful anime series. The game launched on February 27th, 2020 globally after having hit #1 in Japan and Korea in 2019.

The global launch was also tremendously successful, reaching a peak of 3.5MM DAU and daily revenue of ~$750k.

Challenge

Even with what most companies would consider a vibrant community, Netmarble F&C had thousands of players asking for high-quality strategy guides for the “The Seven Deadly Sins: Grand Cross” (7DSGC). It was hard for players to find the exact information they were looking for by watching YouTube videos from influencers. In addition, the database websites only provided stats and not strategies.

GamerSpeak had been in talks with Netmarble F&C about building a community for their game before the English version had launched , but with such a strong title, Netmarble F&C wanted to wait and see what sort of community would arise naturally from the player base. In the first few months, multiple large YouTube channels (5,000+ subs) and two database sites were created for the game. There was also a strong presence on Reddit with over 30,000 subscribers. Yet no one in the community was writing strategy guides. It was a daunting task considering the scale of the game.

Solution

GamerSpeak created long-form, in-depth, and high-quality strategy guides for Netmarble F&C using the Fandom wiki platform.

The key objectives for the content in priority order were:

1. Content covering general info on ALL the components of the game:
      a. All Heroes, Map Levels, Team Suggestions, Buildings, PVP, PVE, Equipment, Etc.
2. Content to assist the progression of their core engaged audience who had been playing for 30-60 days
3. Content to help players get the most out of new features and events launched every week
4.Content that would shed light on hard to discover portions of the game

Results

Since the game had already launched, GamerSpeak had to quickly publish content as fast as possible. Netmarble F&C was incredibly responsive, providing us with assets and game stats that we needed in a timely manner. Within 45 days we had 225 unique pages of content published on the wiki!

Impressed with the quality and speed, Netmarble F&C requested all the content to be localized into German, French, Spanish, and Portuguese. They used their localization partner, and GamerSpeak created the interlanguage language wikis and published the localized guides.

Challenge
  • Rapid adoption of the game, but no strategy guides created by players even three months after launch
  • Huge number of requests by players globally for in-depth strategy guides
Result
  • 225 unique pages of content published in 45 days
  • Content published in five different languages
  • Over 1M Page Views in 9 months
Time Frame

45 Days

Game:
The Seven Deadly Sins: Grand Cross

Client:
Netmarble F&C

The Wiki launched on May 26th, 2020 to very positive feedback from the community. Two months later on July 31st, 2020 Netmarble F&C was ready to share the Fandom directly to their Forum with 220,000 global users. At this point, we published 75 localized guides (~20 in each language) that allowed the content to be available to a large portion of the user base.

The post was very well received by 3,400 viewers in the first 5 days, with 33 positive reactions and only 2 negative reactions.

Lifetime Page Views

Peak Daily Pageviews

Lifetime & Daily Statistics as of March 2021

GamerSpeak's rapid development of strategy guides filled the strong demand from the community. Because GamerSpeak was able to quickly write and publish the strategy guides on the Fandom Wiki for 7DS:GC, the community had a place to go to answer crucial questions that were answered from a player-first view and continued playing the game.

GamerSpeak’s in-depth strategy guides and powerful feedback loop can increase revenue and retention up to 30% in 6 months or less for your game. Book your free video consultation call on the calendar below to get started.

Strategic Recommendations
For Game Publishers & Developers

GamerSpeak is for game companies with revenue $200K+/mo who want deeper insights into player sentiment, and actionable recommendations that increase revenue, retention, and ARPDAU. If you develop games for PC, mobile, or console with a medium to high level strategic depth in game mechanics, and consistent feature/meta updates, then GamerSpeak can increase your revenue and retention up to 30% in 6 months.

The GamerSpeak Sentiment System

GamerSpeak recruits superuser players from your game to write engaging strategy guides that teach your players how to be more successful and not experience buyer's remorse. These guides make readers want to engage with those superusers in our unique peer-to-peer online community (like Discord or Line) for your game.

We invest tons of time and resources in training the superusers to gather peer-to-peer authentic sentiment and deliver it to you along with their recommendations on how to develop new and exciting monetizable gameplay. Our recommendations cover all aspects of the game including:

  • Event design
  • In-app purchases
  • Leaderboard rewards
  • Meta balancing
  • Combat mechanics
  • Etc
  • Event design
  • In-app purchases
  • Leaderboard rewards
  • Meta balancing
  • Combat mechanics
  • Etc

When the recommendations are implemented, we document the community’s positive response and the loop begins again.

GamerSpeak is 100% turn-key and requires zero integration or software setup. You get increased revenue and retention without adding additional headcount, staff overhead, or headache.

Engaging Content

Strategy guides and videos give players the confidence to engage more in your game

Recommendations & Implementations

Actionable recommendations that align with your business goals and what your players want

Chat Rooms

Chat rooms are where your superusers connect and strategize

Authentic Sentiment

Authentic sentiment is gathered, filtered, and curated from your most engaged players

ENGAGING Content

Strategy guides and videos give people the confidence to engage more in the game

Chat Rooms

Chat rooms are where your superusers connect and strategize

Authentic Sentiment

Authentic sentiment is gathered, filtered, and curated from your most engaged players

Recommendations & Implementations

Actionable recommendations that align with your business goals and what your players want

Strategic Recommendations

GamerSpeak recruits and trains top players from your game to write sentiment reports with strategic recommendations that align with your business goals (aka revenue). These are real-life examples. We have adjusted some of the numbers to protect our clients privacy.

GameGamerSpeak RecommendationHow our Client Implemented itSimilarityPlayer Sentiment
gow-logoReturning Players need gift mode and do not have it available in packs.Gift mode was included in player gift during the "PAW" event.Slightly differentThe players who returned as a result of player appreciation week are excited to not be missing out on that feature.
ffAdd Instant VIP to packs so players can use the new type of VIP.Instant VIP 320 was added to packs.Exactly the samePlayers are happy that they can use the new Dark Royal VIP
gow-logoInclude Maximus Gem chest in Featured Sale packs. Currently, they are showing only in packs that no one really buys.Maximus Gem chests are now in certain Featured Packs as an added item available.Exactly the samePositively as it added value to packs by including a relevant item that most would not have purchased as a stand-alone pack.
ffSend players another "Choose your own Halloween Team" item since the blog for it was released and hour late and players didn't know the benefits of joining a team.Players were provided with another "Choose your own Team" opion to allow them to change the teams in case they picked the one they didn't want by mistake.Exactly the sameThe players were furious to see there was a reason to picking specific teams so they were happy to be able to have the oppurtunity to choose again.
wwrPlayers want Intel Agencies updates (Base Defending and Attack, Control Point Defending in addition to Attacking, etc)Intel Agencies Lv 120 released with various updates including Control Point Defending, Attacking, etc.Exactly the samePlayers were excited to upgrade their Agencies and strengthen according to their playstyle.
ffChange drop rates from the hall to reflect a player's OWN hit in the hall instead of changing it depending on their placement. This will allow guilds to run together and have fun which is the concept of the GPG.The latest event hall dropped the same loot for all players.Exactly the sameGuilds are happy to run together instead of worrying about their loot.
iron-throneCapital boosts and sanctuary boosts need updating, as they are too small. Back in the day, a 20% HP boost was worth fighting for that title. Now, 4-5x that value would make capital titles worth it again. It'd be nice to see these changes in the 5.0 update since there will be all sorts of new capital changes.They increased the valuess 3-4x what they were.Slightly differentPeople who can fight for the capital and hold the capital were very excited; it created a lot of interest back into capital fighting.

Sentiment from your superusers curated, filtered, and delivered directly to you.

Feedback gathered from players by GamerSpeak is free of false accusations
and requests for free stuff. Our relationship with players allows them to
say what they really want and think. Once you see the difference in feedback you get from GamerSpeak you’ll never want anything less.

Our Story

Chad in front of the Burj Khalifa

In 2014, Chad Kihm, our CEO, started playing Game of War in the second Kingdom, “K2”. He was in UKc, one of two major alliances, battling for control of the kingdom alongside other significant VIPs. Playing against them was CardRx, a player in the other top alliance, who was 10x more powerful than all 100 players in their alliance combined. Even though they had two princes from Jordan spending $5,000+ daily, CardRx continued to torment them. Players were spending thousands of dollars and losing everything in a single attack by CardRx, which caused many of them to quit. 

In hopes of conquering CardRx, Chad created a chat room on the popular app called “Line.” His goal was to share strategies with his alliance to help them avoid losing everything they paid for. UKc began to thrive as camaraderie grew, and they worked as a unit to protect one another.

This was the start of his journey to creating the game's most popular player-driven website, and an trip to Dubai paid for by the game's top player who spent millions to be #1.

Chad in front of the Burj Khalifa
In 2014, Chad started playing Game of War in the second Kingdom, “K2”. He was in UKc, one of two major alliances, battling for control of the kingdom alongside other mega VIPs. Playing against them was CardRx, a player in the other top alliance, who was 10x more powerful than all 100 players in their alliance combined. Even Chad had two princes from Jordan spending $5,000+ daily in his alliance, CardRx continued to torment them. Players were spending thousands of dollars and losing everything in a single attack by CardRx, which caused many of them to quit.

In hopes of conquering CardRx, Chad created a chat room on the popular app called “Line.” His goal was to share strategies with his alliance to help them avoid losing everything they paid for. UKc began to thrive as camaraderie grew, and they worked as a unit to protect one another.

This was the start of his journey to creating the game's most popular superuser-led website that grew to 80,000 users in six months, and a trip to Dubai paid for by the game's top player who spent millions to be #1

Testimonials

Netmarble F&C

"GamerSpeak’s ability to understand the needs of our players and provide actionable insight has allowed me and my team to be proactive in addressing the needs of the community. This has been extremely important in preserving the positive perception the players have of NM Fun."

Jaeho Kang

Co-CEO, Netmarble F&C

"Netmarble has been working with GamerSpeak for a couple of years and they’ve created online communities for some of our top-grossing games. GamerSpeak’s ability to energize our players with peer-to-peer engagement and provide them with a “one-stop shop” for the latest news, player guides, and content has been paramount in maintaining positive sentiment and growth in our community."
Kenneth Washington

Community Manager, Netmarble F&C

"I feel that sentiment reports, especially early on, were invaluable. They provide an in-depth look at our content, mechanics, and events from the player perspective which you got from conversations with players and first-hand gameplay.

Also, the Line community is a fantastic place for players to get their questions answered. This resolves frustrations caused by lack of progress, poor performance in battles/events, and helps people progress with confidence (e.g. "I want to try this build but is it a good idea)"

As for your strategy guides, I personally think they do two things very well

  1. Present otherwise scattered info in one place (e.g. hero guide, obelisks)
  2. Provide in-depth guides on game mechanics (leverage, preemptive, etc.)."
Greg

Iron Throne Project Manager, Netmarble F&C

7 Clients Have Reached Over $1 Billion in Revenue

300,000+ Players and 1,000,000+ Pageviews per Month

Our Clients Implemented 630 GamerSpeak Actionable Feedback Reports in 2020

Get Started

Copyright GamerSpeak™ 2021 |  Privacy Policy  |  Disclaimer  |  Site Map