Many gamers’ first experience with a game is an encounter with the game’s community. An audience which routinely expresses dissatisfaction with their game’s services, can turn a potential player away before they’ve even downloaded the game and tried it for themselves.
On the other hand, an enthusiastic community that encourages participation and collaboration will welcome new players and keep them talking, participating, playing.
Players view them as pillars of the community, and regularly seek them out for help and advice with the game. They also help to answer questions, and work with players to improve their gameplay and quality of game life, which directly translates to higher retention and higher engagement.