Half the players in my alliance tried to solve their lack of knowledge in the game by heedlessly pouring more money into it. The players who did that quit in a matter of weeks because they never learned how to actually win. This was costing the developers an incomprehensible amount of revenue.
I actually got fed up with my teammates quitting because it made it harder to win competitive events in the game. I tried searching for any educational resources on the game that I could share with my team. Even though there were millions of daily active users for this game, it only had a few small Youtubers, no websites, and no Twitch streamers.
Six months after launching the website and working with many of the top players in the game to generate accurate strategic content, the site had a combined 800,000 sessions and 2,800,000 page views.