Chad Kihm’s Story

Chad and friends showcasing Apoc Apparel

In 2010, I accepted my admission to Cal Poly San Luis Obispo for Industrial Engineering. Deep down I knew I was more interested in business than in engineering, but my dad was very successful in his career because he knew how to speak to engineers as a VP of Marketing. I figured it would be easier to learn engineering in school and business skills afterwards or on the side.

In the first quarter of Freshman Year, I started a clothing business called Apoc Apparel with a few other friends who also wanted to gain business experience while majoring in other subjects. By Junior year we had sold about 1,000 items and every day I saw someone I didn’t know wearing our clothing around campus.

In 2015, six months before graduation, I was studying abroad in Germany and knew I needed to choose a career path. So I decided to take a five day trip to Dubrovnik, Croatia to meditate and make that decision. I thought back to what I knew I enjoyed doing every day and what came to mind was Apoc Apparel and a strategy guide website I had recently started for the most popular mobile game in the world at the time.

Just a few months earlier, I had started the website for the #1 Top Grossing Strategy Game, which had millions of daily active users and was earning over $5M a DAY in revenue.

I had been playing for about three months and had spent hundreds of hours studying how to “burn” other players. In this game, when you burn someone, you’re often costing them hundreds or thousands of dollars worth of in-game currency. There was no other game like this in the world at the time.

 Half the players in my alliance tried to solve their lack of knowledge in the game by heedlessly pouring more money into it. The players who did that quit in a matter of weeks because they never learned how to actually win. This was costing the developers an incomprehensible amount of revenue.

 I actually got fed up with my teammates quitting because it made it harder to win competitive events in the game. I tried searching for any educational resources on the game that I could share with my team. Even though there were millions of daily active users for this game, it only had a few small Youtubers, no websites, and no Twitch streamers. 

 Six months after launching the website and working with many of the top players in the game to generate accurate strategic content, the site had a combined 800,000 sessions and 2,800,000 page views. 

Google Analytics from Jun  2014 - Jan 2015

The player base was eating it up and I got to know many of the whales/VIPs in the game personally. These guys were spending $100K a week like it was nothing. In fact, the #1 most dominant player, “Stayalive77”, loved what I was doing for the game so much, he invited myself and three other of his closest friends on an all-expenses paid trip to Dubai for three days.

I sent these pictures to various game developers and explained how I was able to get in the inner circle with VIP players. I knew exactly how to discover what they wanted to pay for and what they didn't. A few big time developers were immediately interested.

Navi on the left with Stayalive77 on the right

Chad in front of the Burj Khalifa

The initial partnerships were a huge success, so I officially formed “GamerSpeak” and went on to build more Superuser-led communities that generated authentic, actionable feedback for many other gaming titles, seven of which have earned over $1B in revenue.

Ready To Make a Real Change?

Let’s Get Started

Copyright GamerSpeak™ 2021 |  Privacy Policy  |  Disclaimer  |  Site Map  |  Facebook Ad Disclaimer
[gravityform id="26" title="false" description="false" ajax="true"]
<script type="text/javascript">if(!gform){document.addEventListener("gform_main_scripts_loaded",function(){gform.scriptsLoaded=!0}),window.addEventListener("DOMContentLoaded",function(){gform.domLoaded=!0});var gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener("DOMContentLoaded",o):document.addEventListener("gform_main_scripts_loaded",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook("action",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook("filter",o,n,r,t)},doAction:function(o){gform.doHook("action",o,arguments)},applyFilters:function(o){return gform.doHook("filter",o,arguments)},removeAction:function(o,n){gform.removeHook("action",o,n)},removeFilter:function(o,n,r){gform.removeHook("filter",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+"_"+e.length),null==t&&(t=10),gform.hooks[o][n].push({tag:i,callable:r,priority:t})},doHook:function(o,n,r){if(,1),null!=gform.hooks[o][n]){var t,i=gform.hooks[o][n];i.sort(function(o,n){return o.priority-n.priority});for(var e=0;e<i.length;e++)"function"!=typeof(t=i[e].callable)&&(t=window[t]),"action"==o?t.apply(null,r):r[0]=t.apply(null,r)}if("filter"==o)return r[0]},removeHook:function(o,n,r,t){if(null!=gform.hooks[o][n])for(var i=gform.hooks[o][n],e=i.length-1;0<=e;e--)null!=t&&t!=i[e].tag||null!=r&&r!=i[e].priority||i.splice(e,1)}}}</script> <div class='gf_browser_unknown gform_wrapper gravity-theme' id='gform_wrapper_26' ><div id='gf_26' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_26' id='gform_26' action='/story/#gf_26' > <div class='gform_body gform-body'><div id='gform_fields_26' class='gform_fields left_label form_sublabel_below description_below'><div id="field_26_3" class="gfield gfield--width-full gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" ><label class='gfield_label' for='input_26_3' >Your Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_26_3' type='text' value='' class='large' placeholder='Your Name' aria-required="true" aria-invalid="false" /> </div></div><div id="field_26_1" class="gfield sl-cta-email gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" ><label class='gfield_label' for='input_26_1' >Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_1' id='input_26_1' type='text' value='' class='large' placeholder='Email' aria-required="true" aria-invalid="false" /> </div></div></div></div> <div class='gform_footer left_label'> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" ""> <html><body><button type="submit" id="gform_submit_button_26" class="dcgd_submit_button et_pb_contact_submit et_pb_button gform_button button" onclick='if(window["gf_submitting_26"]){return false;} window["gf_submitting_26"]=true; ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_26"]){return false;} window["gf_submitting_26"]=true; jQuery("#gform_26").trigger("submit",[true]); }' style="margin:auto"></body></html> <span>DOWNLOAD</span></button> <input type='hidden' name='gform_ajax' value='form_id=26&amp;title=&amp;description=&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_26' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='26' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_26' value='WyJbXSIsIjJiM2NlZDI5NzY2OWYxM2ZlYzg2ODE1ZTdmZjBjNzRlIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_26' id='gform_target_page_number_26' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_26' id='gform_source_page_number_26' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_26' id='gform_ajax_frame_26' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type='text/javascript'>gform.initializeOnLoaded( function() {gformInitSpinner( 26, '' );jQuery('#gform_ajax_frame_26').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_26');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_26').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_26').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_26').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_26').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_26').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_26').val();gformInitSpinner( 26, '' );jQuery(document).trigger('gform_page_loaded', [26, current_page]);window['gf_submitting_26'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_26').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_26').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [26]);window['gf_submitting_26'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_26').text());}, 50);}else{jQuery('#gform_26').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [26, current_page]);} );} );</script>