The Real Value of Your Brand Community

May 17, 2021

Are you curious what the real value of your brand community is? Well, it could be worth millions…

When this company hid their community for 4 months, their costs skyrocketed. They found out it’s 72% cheaper for them to answer a user’s question via the community than customer support.

They also found that during the experiment, when the vast majority of customers turned to customer service instead of the community, the satisfaction scores of customers plummeted to one of the lowest levels on record.

Source: https://hbr.org/2021/05/the-real-value-of-your-brand-community

Thanks Richard Millington for this very interesting experiment.

You May Also Like…

How to Earn Money in Big Time

How to Earn Money in Big Time

What is Big Time Big Time is a multiplayer free-to-play action RPG game involving battles while taking a journey...

How to Earn Money in Cyball

How to Earn Money in Cyball

What is Cyball? Cyball is a P2E football (US: Soccer) game using cards (CyBlocs) to create a team to play football...

Subscribe to "How to Earn Money in Games"

You will receive an email every two weeks when we publish new content!

You have Successfully Subscribed!